# Brands Reach Are Key Our platform not only allows engagement of the brands with their followers, in addition, people also benefit from the exposure their content has via the brand. Brands have incredible reach through various platforms. The possibilities of new engagement opportunities for both the brand and the community are a part of what makes this new and exciting for both parties - Invest in building a new definition of "Engagement" For example: **Nike** has 214 million followers If Nike was paid for a post on their page (at the current industry standard influencer rates) the price would be about $431.2k- $517.4k ![From https://inzpire.me/instagram-pricing-calculator](https://1449827202-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFGr0RCFhh4Fz4SlGnbvA%2Fuploads%2FGgSjWQb1HVtlhcmuo0bV%2Fnike%20per%20post%20paid%20as%20an%20influencer.png?alt=media\&token=261cdc72-c73a-4afa-8d29-70e7d26398be) **Halo Top Creamery** If Halo Top was paid per post (at the current industry standard influencer rates) the price would be about $4.8-5.8k per post ![](https://1449827202-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFGr0RCFhh4Fz4SlGnbvA%2Fuploads%2F5L6z3hvlECmhPvsSWRgg%2FHalotop%20as%20an%20influencer.png?alt=media\&token=0e21006e-0704-4478-8965-66fbaf047a75) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://riddimrewards.gitbook.io/wp/whitepaper/how-can-we-build-a-platform-for-a-better-future/brands-reach-are-key.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.