What Are Influencers, Micro-Influencers, And Organic Advocates?
For the first time ever, people are associating their own identities with the brands they love, and marketers can activate these people in a grassroots way. Here’s a brief breakdown of Influencers, nano-influencers, and Riddim Connects.
These individuals typically have a large social following often in a particular niche and contain the power to affect purchase decisions, therefore, they can influence. Some influencers are often paid partners who are compensated to post about products they might not necessarily purchase on their own. For example, celebrities such as Kylie Jenner would perhaps never buy a Michael Kors bag, but Michael Kors would pay her to wear one.
Micro-influencers are the current hype. This type of influencer has a smaller follower count, typically between 500 to 10000, and a higher engagement rate than celebrities or influencers. Brands paid a small amount to micro-influencers to post on their social media or offered them free products. A majority of brands associate engaging with micro-influencers with increasing the lifetime value of their customers or introducing their brand to people who are “lookalikes” for their customers.
We introduce you to what we call Riddim “Connects”. Everyone likes to connect with others. People want to introduce their friends to the brands they love. They organically post about brands because they genuinely like them and want to be a part of them. Real people are everyday brand enthusiasts. Individuals feel appreciated when brands reward them for participation. This type of relationship creates extreme brand loyalty.