Whitepaper
  • Page
  • PRELAUNCH
    • Riddim Prelaunch: The Vision
  • Whitepaper
    • Riddim Vision
    • The Problem
    • The Solution
    • Why Us
    • How Can We Build A Platform For A Better Future?
      • We Start With Our Internal Systems
      • Invest In Building a new definition of "Engagement"
      • Stop Looking At People As Objects
      • Brands Reach Are Key
    • What We Do
    • Market Overview
    • What Are Influencers, Micro-Influencers, And Organic Advocates?
    • Crowd Vs Communities
    • Riddim Social Core App Concepts
      • User Rewards
      • Tiers of influence
      • Brand Score
  • How Are We Moderated?
  • Product Edge
  • Crypto and nfts
    • When DAO?
    • Tokenomics
    • Metaverse Plans
  • For brands
    • Why Choose Riddim
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  1. Whitepaper

The Problem

Brands everywhere are frantically trying to reach people by spending billions on digital ads towards consumers. We now live in a world where brands have created a large social presence where people are eager to participate with brands. However, brands are still talking AT their audience and not WITH them.

Monopoly

  • Advertising/social media platforms control the brands' digital ad spending

  • Social media platforms know the amounts brands are willing to spend to reach their target audience and capitalize on it

  • The increasing cost of reach to the audience

  • Difficult to value engagement, are people actually interested in the brand?

Miscommunication

  • Brands want to connect with their communities but 96% of people do not trust ads. Meanwhile, social ad spending has grown by 12% per year to US$229.50 billion in 2022.

  • While 80% of companies believe they deliver “super customer experiences,” only 8% of people agree.

  • People feel disconnected from brands and disconnection can impact their willingness to support a brand in the short/long term.

Lack of transparency

  • Platforms' objectives conflict with the users' objectives

  • Platforms' objectives conflict with the brands' objectives

Now “it’s time to invest our brainpower into an ecosystem that builds in quality, civility, transparency, privacy and control from the very start, P&G will steer dollars toward players that moderate comments, and link opinions to identities" -Marc Pritchard Proctor and Gamble CMO

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Last updated 2 years ago