Whitepaper
  • Page
  • PRELAUNCH
    • Riddim Prelaunch: The Vision
  • Whitepaper
    • Riddim Vision
    • The Problem
    • The Solution
    • Why Us
    • How Can We Build A Platform For A Better Future?
      • We Start With Our Internal Systems
      • Invest In Building a new definition of "Engagement"
      • Stop Looking At People As Objects
      • Brands Reach Are Key
    • What We Do
    • Market Overview
    • What Are Influencers, Micro-Influencers, And Organic Advocates?
    • Crowd Vs Communities
    • Riddim Social Core App Concepts
      • User Rewards
      • Tiers of influence
      • Brand Score
  • How Are We Moderated?
  • Product Edge
  • Crypto and nfts
    • When DAO?
    • Tokenomics
    • Metaverse Plans
  • For brands
    • Why Choose Riddim
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Market Overview

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Last updated 2 years ago

Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 11.76%, resulting in a projected market volume of US$358.00 billion by 2026.

In global comparison, most ad spending will be generated in the United States (US$80,670.00 million in 2022).

In the Social Media Advertising segment, US$300.80 billion of total ad spending will be generated through mobile in 2026. In the Social Media Advertising segment, the number of users is expected to amount to 5,756.0 million users by 2026.

A CMO survey from Gartner found that 21% of marketing budgets are spent on advertising, with 2/3 being allocated to digital channels.

The average percentage of the total marketing budget spent on content marketing is 26%

38% of all respondents expect their content marketing budget to increase in the next 12 months.