Market Overview

Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 11.76%, resulting in a projected market volume of US$358.00 billion by 2026.

In global comparison, most ad spending will be generated in the United States (US$80,670.00 million in 2022).

In the Social Media Advertising segment, US$300.80 billion of total ad spending will be generated through mobile in 2026. In the Social Media Advertising segment, the number of users is expected to amount to 5,756.0 million users by 2026.

A CMO survey from Gartner found that 21% of marketing budgets are spent on advertising, with 2/3 being allocated to digital channels.

The average percentage of the total marketing budget spent on content marketing is 26%

38% of all respondents expect their content marketing budget to increase in the next 12 months.